摘要：2016年，媒体融合成为媒体行业发展自觉，“互联网+”成为媒体深化融合新引擎，媒体融合步入了深度融合发展期。全球媒体加快融合发展步伐，媒体融合助推我国提升国际传播力与影响力。当前，媒体融合发展呈现出一些特点：新闻入口与平台成为发展重点，垂直化产品崛起；新技术催生媒体进化，新闻生产与传播方式得到革新；法律规定为媒体融合提供坚实保障；网络视频直播发展火爆，用户参与和互动维度提升；报业新媒体新三板纷纷挂牌，新生资本力量推进融合工作开展。同时，媒体融合发展程度不均，媒体人才过度流动，新媒体评估与监管体系不完善等问题也对媒体融合发展造成了一定阻碍。创新媒体机制，兼具媒体与产品思维，继续资本探索等是实现媒体融合工作有序开展的现实路径。可以预测，在新传播技术与国家政策法规的持续影响下，媒体从业者的新媒体理念将进一步深入，媒体多元经营将渐获成效，媒体的社会引导力将更有效发挥。

关键词：媒体融合 “互联网+” 网络视频直播 媒体融合评估制度 产品思维

Abstract: In 2016, media integration became the consciousness of media industry development, "Internet +" became a new engine for deepening media integration, and media integration entered a period of deep integration and development. Global media has accelerated the pace of integrated development, and media integration has helped China enhance its international communication power and influence. At present, the development of media integration presents some characteristics: news portals and platforms have become the focus of development, and vertical products have risen; New technologies have given rise to media evolution, and news production and dissemination methods have been innovated; Legal provisions provide solid safeguards for media inclusion; The development of online video live streaming is booming, and the dimension of user participation and interaction has improved. The new third board of new media in the newspaper industry has been listed one after another, and the new capital forces have promoted the integration work. At the same time, the uneven development of media integration, excessive flow of media talents, and imperfect new media evaluation and supervision system have also caused certain obstacles to the development of media integration. Innovative media mechanisms, both media and product thinking, and continued capital exploration are realistic paths to achieve the orderly development of media integration. It can be predicted that under the continuous influence of new communication technologies and national policies and regulations, the new media concept of media practitioners will be further deepened, the diversified operation of media will gradually achieve results, and the social guidance of media will be more effective. Keywords: media convergence "Internet +" online video live broadcast media convergence evaluation system product thinking（AI翻译）

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