该书为国家社科基金项目成果。采用文献阅读、个案访谈、内容分析、问卷调查与统计分析等方法，质性研究和量化分析相结合，从网络社会与现实社会的互动共生关系、网络社会的独特时空结构、现实社会转型实际入手，首次从社会学的视角系统深入分析了网络流行语的生产传播机制、社会属性、社会功能、折射的社会问题及社会控制等系列问题。

该书从学理上回答了网络流行语使用行为与社会行为的关系；从网络流行语产生的逻辑改变入手，形成了自成体系的对网络流行语研究的方法和理论构架，在一定程度上拓宽了社会学的研究领域，丰富了流行文化社会学、网络社会学、语言社会学的研究成果，对于政府创新虚拟社会管理、个人提高网络媒介素养等具有很强的理论和现实意义。

The book is the result of the National Social Science Foundation project. Using literature reading, case interviews, content analysis, questionnaire survey and statistical analysis, combining qualitative research and quantitative analysis, starting from the interactive symbiotic relationship between network society and real society, the unique temporal and spatial structure of network society, and the reality of real society transformation, a series of problems such as the production and dissemination mechanism, social attributes, social functions, refraction of social problems and social control of Internet buzzwords are systematically analyzed from the perspective of sociology. The book academically answers the relationship between Internet buzzword use behavior and social behavior; Starting from the logical change of Internet buzzwords, a self-contained method and theoretical framework for the study of Internet buzzwords is formed, which broadens the research field of sociology to a certain extent, enriches the research results of popular culture sociology, network sociology and language sociology, and has strong theoretical and practical significance for government innovation virtual society management and personal improvement of network media literacy.（AI翻译）

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