本书是浙江传媒学院“视频节目受众满意度研究”团队的成果。团队获取网络新闻、微博、论坛、弹幕等大数据，应用人工智能技术，计算出褒贬值，成为媒体产品社会效益评价的可量化指标；对2016年6月至12月上星频道黄金时段播出的206部电视剧、102档综艺、100位明星的褒贬值进行深入研究。

This book is the result of the "Video Program Audience Satisfaction Research" team of Zhejiang University of Media and Communication. The team obtains big data such as online news, microblogs, forums, and bullet screens, applies artificial intelligence technology, and calculates the praise and depreciation, which becomes a quantifiable indicator for the evaluation of the social benefits of media products; From June to December 2016, he conducted in-depth research on the 206 TV series, 102 variety shows, and 100 stars broadcast in prime time on Shangxing Channel.（AI翻译）

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