本书主要涉及明清江南日常生活与消费文化，分别从婚姻礼俗与社会变迁、消费服务与消费文化、休闲生活与雅俗冲突等三个方面，探讨了学界较少关注的明清时期婚礼消费、节日消费、娱乐消费、时尚消费、妇女游风、鲜花鉴赏、休闲文化，以及传统服务业，如游船业、旅馆业、娱乐业等内容。作者运用消费经济学、消费社会学、社会心理学、文化地理学、民俗学以及旅游学等多学科理论与方法进行研究，资料翔实，论述充分，在相当程度上丰富了史学界对江南社会若干问题的深层次探讨，拓展了明清江南研究的新领域，具有重要的学术价值和理论意义。

This book mainly involves the daily life and consumption culture of Jiangnan in the Ming and Qing dynasties, and discusses the wedding consumption, festival consumption, entertainment consumption, fashion consumption, women's travel, flower appreciation, leisure culture, and traditional service industries, such as cruise ship industry, hotel industry, and entertainment industry, which have received little attention from the academic circles in the Ming and Qing dynasties, from three aspects: marriage etiquette and social change, consumer service and consumer culture, leisure life and elegant and secular conflict. The author uses multidisciplinary theories and methods such as consumer economics, consumer sociology, social psychology, cultural geography, folklore and tourism to conduct research, with detailed information and sufficient discussion, which has enriched the in-depth discussion of several issues in Jiangnan society in the historical circles to a considerable extent, expanded the new field of Jiangnan research in the Ming and Qing dynasties, and has important academic value and theoretical significance.（AI翻译）

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