本书以新媒体技术及其产业实体逐渐渗入电影产业为研究主线，通过对电影产业链上游、中游、下游的产业环节变革，以及相关的各个环节的产业组织形态、结构演变的分析研究，找到传统电影产业的转型之道。通过对产业融合的线性梳理，以电影产业中制片、发行、放映三个基本环节，以及电影产业链为主要研究对象，阐述电影产业的新媒体化过程和新媒体化过程中产业环节及产业链发生的变革，回答了中国电影产业转型的动因、转型过程、转型方向等系列问题，指出了我国电影事业取得巨大成就的缘由和先天的不足，充分论证了如何在继承传统的优良作风下，与新媒体及互联网形成优势互补，在政策的支持下和市场经济的大潮中，创建出具有中国自己品牌的优质电影和相关的事业链，对中国电影的发展提出了宝贵的意见和可行性建议。

This book takes the gradual penetration of new media technology and its industrial entities into the film industry as the main research line, and finds the transformation of the traditional film industry through the analysis and research of the changes of the upstream, midstream and downstream industrial links of the film industry chain, as well as the industrial organization form and structural evolution of the related links. Through the linear combing of industrial integration, taking the three basic links of production, distribution and screening in the film industry, as well as the film industry chain as the main research objects, this paper expounds the new media process of the film industry and the changes in the industrial links and industrial chain in the process of new mediaization, answers a series of questions such as the motivation, transformation process and transformation direction of the transformation of China's film industry, points out the reasons and innate shortcomings of China's film industry to achieve great achievements, and fully demonstrates how to inherit the traditional excellent style. With the complementary advantages of new media and the Internet, with the support of policies and the tide of market economy, it has created high-quality films and related business chains with China's own brands, and put forward valuable opinions and feasible suggestions for the development of Chinese films.（AI翻译）

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