本书是对世纪之交中国大陆流行文化的一种现象学描述与归因研究。它以当代流行文化为研究对象，以流行文化（特别是媒体文化、流行文学）在当代中国的现实存在为核心研究内容，以当代中国流行文化的生成机制、传播动力分析为研究重点。其主旨是要解读与阐释影响（推动）当代中国流行文化生成和发展的要素构成、要素的作用机理与动力方式。

流行文化是社会文化系统中一个相对晚出又个性鲜明的文化形态。我们今天所关注的当代中国流行文化，是指在中国现代化进程中生成，与社会主义市场经济发展相契合并受市场规律支配，以城市大众为主体和主要消费对象，以流行和时尚为突出特征，以娱乐为基本功能，以现代生产方式生产经营，并通过大众传媒广泛传播的新型文化形态。

站在“大众传播动力学”新视角观照流行文化动力源，就是把大众传媒视为一个可以相对独立地发挥作用的社会动力系统，这一动力系统能量巨大，对流行文化的生成、繁盛与抑制起到难以替代的作用。

This book is a phenomenological description and attribution study of popular culture Chinese mainland turn of the century. It takes contemporary popular culture as the research object, takes the actual existence of popular culture (especially media culture and popular literature) in contemporary China as the core research content, and focuses on the generation mechanism and communication power analysis of contemporary Chinese popular culture. Its main purpose is to interpret and explain the composition of factors, the mechanism of action and the dynamic mode of factors that influence (promote) the emergence and development of contemporary Chinese popular culture. Popular culture is a relatively late and distinctive cultural formation in the socio-cultural system. The contemporary Chinese popular culture we are concerned about today refers to a new type of cultural form that was formed in the process of China's modernization, merged with the development of the socialist market economy, governed by market laws, with the urban public as the main body and main consumption object, with fashion and fashion as prominent characteristics, entertainment as the basic function, production and operation in modern production methods, and widely disseminated through mass media. Looking at the power source of popular culture from the new perspective of "mass communication dynamics" is to regard mass media as a social dynamic system that can play a relatively independent role, which has huge energy and plays an irreplaceable role in the generation, prosperity and suppression of popular culture.（AI翻译）

暂无简介

用户未登录无权限查看参考文献