本书是浙江传媒学院“视频节目受众满意度研究”团队的成果。团队获取网络新闻、微博、论坛、弹幕、微信公众号、视频网站评价等大数据，应用人工智能技术，计算出褒贬值，成为媒体产品社会效益分析的量化指标。本书对2017年上星频道播出的电视剧、电视综艺，主要视频网站的网络综艺，主要院线上映的电影，100位明星的褒贬值进行深入研究。

This book is the result of the "Video Program Audience Satisfaction Research" team of Zhejiang University of Media and Communication. The team obtains big data such as online news, Weibo, forums, bullet screens, WeChat public accounts, video website evaluations, etc., and applies artificial intelligence technology to calculate the praise and depreciation, which has become a quantitative indicator for the analysis of social benefits of media products. This book conducts in-depth research on the TV series and TV variety shows broadcast by Shangxing Channel in 2017, the online variety shows of major video websites, the movies released in major theaters, and the praise and depreciation of 100 stars.（AI翻译）

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