传媒变革，人才为王。传媒人才需要什么样的能力结构？本研究采集11140条近200万汉字字符的媒体岗位招聘广告文本，构建能力结构模型，采用词频分析和文献研究结合的方法，对传媒和非媒体行业等12个细分领域人才能力需求进行了描述和分析，属于传媒人才能力结构的实证研究，对传媒教育工作者，业界高管和传媒院系学子具有重要的参考价值。

Media change, talent is king. What kind of competency structure is required for media talent? This study collected 11,140 media job advertisement texts with nearly 2 million Chinese characters, constructed a capability structure model, and described and analyzed the talent capability needs of 12 subdivisions such as media and non-media industries by combining word frequency analysis and literature research, which is an empirical study of media talent capability structure, which has important reference value for media educators, industry executives and students of media faculties.（AI翻译）

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