本书为国家社科基金重大招标项目“当代中国大众文化的价值观研究”（批准号11&ZD022）的结项成果，对当代中国大众文化价值观进行了系统、全面、深入的研究。内容包括：大众文化价值观的基础理论研究；大众文化价值观的生成、传播、接受机制的研究；大众文化价值观的分类主题（如财富观、婚姻观、性恋观、权谋观、暴力观、偶像观、时尚观等）研究；当代大众文化价值观的比较研究。本书在深入反思当代中国大众文化价值误区的基础上积极探索了大众文化价值观与现代人类价值共识的融合方式与转化途径。

This book is the final result of the major bidding project of the National Social Science Foundation "Research on the Values of Contemporary Chinese Popular Culture" (Approval No. 11&ZD022), and conducts a systematic, comprehensive and in-depth study of the values of contemporary Chinese popular culture. The content includes: basic theoretical research on the values of mass culture; Research on the mechanisms of generation, dissemination and reception of popular cultural values; Research on the classification of popular cultural values (such as the concept of wealth, marriage, sexuality, power, violence, idol, fashion, etc.); A Comparative Study of Contemporary Popular Cultural Values. On the basis of deeply reflecting on the misunderstanding of the value of contemporary Chinese popular culture, this book actively explores the integration and transformation methods of popular cultural values and modern human value consensus.（AI翻译）

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