本书属于上海大学新闻传播学院“新时代的新闻传播研究”系列丛书。本书是国家社科重大课题《当代中国文化靠前影响力的生成研究》的前期成果。中国要建成文化强国，不仅是一个战略目标，也给我们提出了一个新的命题，中国不仅要打造成文化综合国力对世界文化发展具有明显影响力的国家，而且要成为文化综合国力对世界文化发展产生重大影响的国家。具体内容如下：章中国对外文化传播中的国家力量与优化策略；第二章当代中国故事的文化符号体系建构；第三章中国品牌靠前传播的文化附加值优化；第四章我国电视剧在东南亚国家传播及影响；第五章欧洲电影节获奖华语电影的文化附加值生成分析；第六章我国国产纪录片的靠前传播策略。

This book belongs to the series of "Journalism and Communication Research in the New Era" of the School of Journalism and Communication of Shanghai University. This book is the early result of the major national social science topic "Research on the Generation of the Influence of Contemporary Chinese Culture". To build China into a cultural power is not only a strategic goal, but also puts forward a new proposition for us, China must not only become a country with obvious influence on the development of world culture, but also a country with comprehensive cultural strength that has a major impact on world cultural development. The specific contents are as follows: Chapter National Power and Optimization Strategies in China's Foreign Cultural Communication; Chapter 2: The Construction of Cultural Symbolic Systems for Contemporary Chinese Stories; Chapter 3: Optimization of cultural added value of Chinese brands; Chapter Four: The Spread and Influence of China's TV Dramas in Southeast Asian Countries; Chapter 5: Analysis of the Cultural Added Value of Award-winning Chinese Films at the European Film Festival; Chapter Six: The Forward Communication Strategy of China's Domestic Documentaries.（AI翻译）

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