本书是浙江传媒学院视频监测及满意度研究团队的成果。团队获取网络新闻、微博、论坛、弹幕、微信公众号、视频网站、豆瓣电影网站等用户评论大数据，应用人工智能技术进行语义分析，计算得出褒贬值，成为用户对影视产品满意度的量化指标。本书对2018年上星频道播出的电视剧、电视综艺，主要视频网站的网综和网剧，院线上映的电影，100位明星的褒贬值进行深入研究。
This book is the result of the video monitoring and satisfaction research team of Zhejiang University of Media and Communication. The team obtained big data of user comments such as online news, Weibo, forums, bullet screens, WeChat public accounts, video websites, and Douban movie websites, applied artificial intelligence technology to conduct semantic analysis, calculated the praise and depreciation, and became a quantitative indicator of user satisfaction with film and television products. This book conducts in-depth research on the TV series and TV variety shows broadcast by Shangxing Channel in 2018, the online variety and online dramas of major video websites, the movies released in theaters, and the praise and disapproval of 100 stars.（AI翻译）
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