本书属于上海大学新闻传播学院”新时代的新闻传播研究”系列丛书。上海大学是“211工程”重点建设的综合性大学。上海大学新闻传播学院由中共上海市委宣传部、中国社会科学院新闻与传播研究所和上海大学共同重点建设，系“双共建”新闻传播学院。《中国传统媒体和新兴媒体融合发展研究》为严三九主持的国家重大项目“中国传统媒体和新兴媒体融合发展研究”研究成果。从传统媒体和新兴媒体在内容融合、渠道融合、产业融合、产业集群融合发展等方面，在全国24个城市进行调查研究，有效问卷6636份，得到了一手丰富的材料和数据，并进行了科学的分析，针对融合发展中存在的问题，提出了有针对、有价值的建议。

This book belongs to the series of "Journalism and Communication Research in the New Era" of the School of Journalism and Communication of Shanghai University. Shanghai University is a comprehensive university focused on the "211 Project". The School of Journalism and Communication of Shanghai University is jointly built by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, the Institute of Journalism and Communication of the Chinese Academy of Social Sciences and Shanghai University. "Research on the Integrated Development of Chinese Traditional Media and Emerging Media" is the research result of Yan Sanjiu's major national project "Research on the Integrated Development of Chinese Traditional Media and Emerging Media". From the aspects of content integration, channel integration, industrial integration, and industrial cluster integration and development of traditional media and emerging media, we conducted investigation and research in 24 cities across the country, effectively conducted 6636 questionnaires, obtained first-hand rich materials and data, and carried out scientific analysis, and put forward targeted and valuable suggestions for the problems existing in the integration and development.（AI翻译）

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