零售业是中国市场经济运行的重要中介和枢纽，在融通生产与消费两端、推进国民经济循环的过程中发挥着不可替代的作用。中国零售业曾经历高速成长的黄金期，但近年来在要素成本红利趋弱、宏观经济形势下行以及社会流通和居民消费方式数字化转型的冲击下，逐渐面临发展瓶颈，亟需尽快由粗放的要素依赖型增长路径向提升全要素生产率的发展模式转变。本书从全要素生产率的视角出发，综合考虑外资进人、电商冲击、连锁化经营、技术创新等因素，研究了中国零售业在行业、企业和商店三个维度的生产率及其影响因素，以期为政府产业部门认识零售业的发展规律和制定产业政策提供理论依据，也为零售企业提升经营效率、加快转型发展提供有益借鉴。

The retail industry is an important intermediary and hub for the operation of the Chinese market economy, and plays an irreplaceable role in the process of integrating production and consumption and promoting the national economic cycle. China's retail industry has experienced a golden period of rapid growth, but in recent years, under the impact of weakening factor cost dividends, macroeconomic downturns, and the digital transformation of social circulation and household consumption patterns, it has gradually faced development bottlenecks, and it is urgent to change from an extensive factor-dependent growth path to a development model that improves total factor productivity as soon as possible. From the perspective of total factor productivity, this book comprehensively considers factors such as foreign investment, e-commerce impact, chain operation, and technological innovation, and studies the productivity and influencing factors of China's retail industry in the three dimensions of industry, enterprise and store, in order to provide a theoretical basis for government industrial departments to understand the development law of retail industry and formulate industrial policies, and also provide useful reference for retail enterprises to improve operational efficiency and accelerate transformation and development.（AI翻译）

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