目录Chapter 1 Research background，research significance and research contents11. 1 The question is put forward11. 2 Purpose and Significance of research81. 3 Definition of the key concepts101. 4 Research methods and technical routes14Chapter 2 Review of literature and theoretical research181. 1 The literature review about enterprise entry behavior191. 2 Research about entrepreneur ability361. 3 Research about Barriers to entry441. 4 Existing literature review and research breakthrough point51Chapter 3 The relationship between entrepreneur ability and enterprise entry behavior: study on an exploratory case531. 1 Theoretical background and theoretical presupposition541. 2 Research design571. 3 Case object introduction641. 4 Case analysis681. 5 Comparative study of multiple cases78Chapter 4 The theoretical model of the relationship between entrepreneur ability and enterprise entry behavior851. 1 The theoretical hypothesis of the influence of the entrepreneur’s ability on the enterprise entry behavior861. 2 The mediating effect of entrepreneur’s perceived barriers to entry on the relationship between entrepreneur’s ability and enterprise entry behavior911. 3 The moderator effect of entering time on the relationship between entry barriers and enterprise entry behavior981. 4 Study the framework diagram and hypothesis99Chapter 5 The research design and methods1021. 1 Operational definition and measurement of variables1031. 2 Questionnaire design and sample characteristics1111. 3 Data analysis method125Chapter 6 Empirical study on the relationship between entrepreneur ability and enterprise entry behavior1351. 1 The results of EFA1361. 2 The results of CFA—Reliability and Validity test1441. 3 Descriptive statistics and correlation analysis of research variables1471. 4 Multiple regression analysis and hypothesis testing1491. 5 Hypothesis test result summary1631. 6 Analysis and discussion of research results167Chapter 7 Research conclusion and Prospect1751. 1 Main research conclusion1761. 2 Theoretical contributions and managerial implications of the research findings1791. 3 Research limitations and future prospects190

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