本书是国家社科基金重点项目的研究成果。研究者通过对四家国家级媒体从业人员的问卷调查和深度访谈，深入了解传统主流媒体舆论引导现状、效能及媒体从业人员、专家学者对舆论引导的认知、态度等；同时运用德尔菲法建构媒体舆论引导效能评估指标体系，并采用此指标体系对多类新闻报道进行舆论引导效能验证，进而提出一系列创新媒体舆论引导的思路、方法。

This book is the research result of the key project of the National Social Science Foundation. Through questionnaire surveys and in-depth interviews with four national media practitioners, the researchers gained an in-depth understanding of the status quo and effectiveness of public opinion guidance in traditional mainstream media, as well as the cognition and attitude of media practitioners, experts and scholars towards public opinion guidance. At the same time, the Delphi method is used to construct an evaluation index system for the effectiveness of media public opinion guidance, and this index system is used to verify the effectiveness of public opinion guidance for various types of news reports, and then a series of innovative media public opinion guidance ideas and methods are proposed.（AI翻译）

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