基于现实背景和理论思考，本书以创业能力培养模式——校园模拟企业为主要研究对象，构建了基于创业过程的高校大学生创业素质模型，并以此为依据设立校园模拟企业模式，培养高校大学生可持续创业能力，进行了实验验证。高校大学生作为我国的高素质人才群体，理应成为创业活动中的佼佼者、社会创新的引领者。但其在现实创业实践活动中的表现并不理想，其重要原因之一是创业能力不足，尤其是可持续发展创业能力不足。高校大学生创业能力的形成，主要通过高校创业教育完成。我国高校创业教育在强化学生创业精神、提升创业热情方面取得了明显成效，但存在功利主义倾向。具体表现在:创业能力培养目标定位模糊，侧重创业技能与技术，忽视创业综合素质与可持续能力的培养;培养模式单一，缺乏对社会创业教育模式的整合;培养对象精英化，缺乏对全体学生创业能力的培养。针对高校创业教育中的这些现象，提出了高校大学生创业能力培养新模式——校园模拟企业。校园模拟企业以学生为本位，以可持续创业能力和就业能力为培养目标，以所有在校学生为培养对象，为学生提供知识向能力的转化平台。校园模拟企业与以往培养模式相比，其独特优势在于:既能为学生提供一个创业体验的平台和创业能力实战训练的现实企业，又无需学校组织管理、投资，学生也无需承担创业风险，无需学校组织企业配合。而高校的现实环境具备校园模拟企业运行的主体资源和客体资源，具有可行性和操作性，可在高校大范围推广。关键词:学生本位　可持续发展　创业能力培养模式　校园模拟企业

Based on the realistic background and theoretical thinking，this book chooses the entrepreneurship education model，namely campus simulation enterprise，as the main research objective，and constructs the model of entrepreneurial quality of university students based on the entrepreneurial process.According to this model，we establish the campus simulation enterprise to cultivate university students’sustainable entrepreneurship，and perform the experimental test.As a group of high－quality talents in our country，university students should become an outstanding player in entrepreneurial activities and a social innovation leader.But their entrepreneurial performance is unsatisfactory.One of the important reasons for this situation is the absence of entrepreneurship，especially the sustainable entrepreneurship.The entrepreneurship education in universities can develop university students’entrepreneurial capacity，and has achieved significant effect on strengthening students’entrepreneurship and improving their entrepreneurship enthusiasm.However，the entrepreneurship education in universities also has utilitarian tendency.Such as vague objective of the entrepreneurial ability training，being biased to entrepreneurship skills and technologies，ignoring the training of the entrepreneurial quality and sustainable ability，single cultivation model，lacking the integration of social entrepreneurship education model，and training objective aim to elite not to all students.In order to solve these problems in the entrepreneurship education，we put forward a new model of the university student entrepreneurial capacity training，namely campus simulation enterprise.The campus simulation enterprise is student－oriented and takes the sustainable entrepreneurship and employment ability as the training goal.Meanwhile，it takes all students as training objective and provides a platform for students’knowl-edge transforming to the ability.Compared with previous cultivating models，the special advantage of the campus simulation enterprise lies in the platform which can provides entrepreneurial experience for students and the actual enterprise which can provides entrepreneurial practice training for students.At the same time，the campus simulation enterprise does not need the school’s management and investment and students’bearing of business risks.It also does not need the school and enterprise to cooperate.Because the substance environment of the universities possesses the subject and object resources for the operation of the campus simulation enterprise，the campus simulation enterprise is feasible and operable，and it can be widely promoted in the universities. Key words: student－oriented; sustainable development; entrepreneurial capacity training model; campus simulation enterprise

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