图书简介
This research adopted a series of methodologies as follows:media convergence theory,convergence culture,media involvement theory,media symbiotic theory,theory of“publishing convergence”based on technological convergence,the patterns of technological empowerment and public choices.With systematic thinking and the approach of knowledge anthropology,the researcher uses literature reviews,analysis on current situations,comparisons of West/East,statistics analysis,case studies,surveys,interviews,qualitative analysis,to make an assessment of China's publishing convergence development;and then make an interpretation of China's publishing convergence development's essence,traits,meaning and values;at last,six trends will be deduced as follows:“humanization”,“datalization”,“communitization”,“grassrootization”,“service orientation”and“integretization”.
This research firstly offers a general summary of the history about China's publishing converged development.This research combines media studies with political economics studies and cultural studies.Specifically,qualitative methodology is adopted in the analysis on current situation,path,patterns,cultural systems,driving factors and impact factors of China's publishing converged development,in order to propose related general rules,development patterns,paths,security systems and future trends.This study obeys the academic logic of the following questions:“what is China's publishing converged development”;“why there is a requirement of China's publishing converged development”;“how does the converged development keep going”;“what is the future cultural forms transformation after the converged development”.The research hoping to make some innovations on theoretical studies and publishing practices.
The systematical innovation of publishing industries,development of uprising technologies,competition in the market,user needs brought evolutional impacts.The Internet Communication Technologies stimulates the development of digital publishing industries,changing gradually the ecological environment of traditional publishing industries,bringing challenges in the aspects of printing,distribution,advertisement,authors,readers and reading behaviors.Through specific analysis,this research makes a conclusion that the development of digital technologies will not necessarily arouse the decline of publishing industries.Both printing publishing and digital publishing can flourisheach other and the converged development can be realized through digitalization of publishing industries.Traditional publishing industries will confront not only the challenges of digital publishing,but also the opportunities of digitalized transitions and converged developments.The researcher made a comparison and then found out some questions about theoretical logic,fact logic and reality choices of China's publishing industries’ converged development and the driving factors,characteristics.The patterns and paths are concluded as following:the convergence of publishing and sciences,the convergence of publishing industries,the convergence of publishing and culture,the convergence of “people” and publishing;the pattern of China's publishing converged development is concluded as “all-media convergence pattern”,“converged pattern” and “related publishing pattern”.With the theory of “Big Roof”,based on China's publishing,making a construction for “converged culture system”,the research analyzed the relationship among participatory publishing,system of “converged culture” and internet civilization,publishing freedom,cultural self-conscious and cultural-confidence.The practical essence of “converged development” and evolvement logic are deducted in the research,“converged development will bring innovations,reconstructions and reconstitutions”,China's publishing industries need to find correctly the paths and patterns in “converged development”,the next generation publishing will base on “humanity”、“sharing” and “community”.
Key Words:China's Publishing,Converged Development,Media Convergence,Paths,Patterns,Trends
This research adopted a series of methodologies as follows:media convergence theory,convergence culture,media involvement theory,media symbiotic theory,theory of“publishing convergence”based on technological convergence,the patterns of technological empowerment and public choices. With systematic thinking and the approach of knowledge anthropology,the researcher uses literature reviews,analysis on current situations,comparisons of West/East,statistics analysis, case studies,surveys,interviews,qualitative analysis,to make an assessment of China's publishing convergence development; and then make an interpretation of China's publishing convergence development's essence,traits,meaning and values; at last,six trends will be deduced as follows:“humanization”,“datalization”,“communitization”,“grassrootization”,“service orientation”and“integretization”. This research firstly offers a general summary of the history about China's publishing converged development. This research combines media studies with political economics studies and cultural studies. Specifically,qualitative methodology is adopted in the analysis on current situation,path,patterns,cultural systems,driving factors and impact factors of China's publishing converged development,in order to propose related general rules,development patterns,paths,security systems and future trends. This study obeys the academic logic of the following questions:“what is China's publishing converged development”; “why there is a requirement of China's publishing converged development”; “how does the converged development keep going”; “what is the future cultural forms transformation after the converged development”. The research hoping to make some innovations on theoretical studies and publishing practices. The systematical innovation of publishing industries,development of uprising technologies,competition in the market,user needs brought evolutional impacts. The Internet Communication Technologies stimulates the development of digital publishing industries,changing gradually the ecological environment of traditional publishing industries, bringing challenges in the aspects of printing,distribution,advertisement,authors,readers and reading behaviors. Through specific analysis,this research makes a conclusion that the development of digital technologies will not necessarily arouse the decline of publishing industries. Both printing publishing and digital publishing can flourisheach other and the converged development can be realized through digitalization of publishing industries. Traditional publishing industries will confront not only the challenges of digital publishing,but also the opportunities of digitalized transitions and converged developments. The researcher made a comparison and then found out some questions about theoretical logic,fact logic and reality choices of China's publishing industries’ converged development and the driving factors,characteristics. The patterns and paths are concluded as following:the convergence of publishing and sciences,the convergence of publishing industries,the convergence of publishing and culture,the convergence of “people” and publishing; the pattern of China's publishing converged development is concluded as “all-media convergence pattern”,“converged pattern” and “related publishing pattern”. With the theory of “Big Roof”,based on China's publishing,making a construction for “converged culture system”,the research analyzed the relationship among participatory publishing,system of “converged culture” and internet civilization,publishing freedom,cultural self-conscious and cultural-confidence. The practical essence of “converged development” and evolvement logic are deducted in the research,“converged development will bring innovations,reconstructions and reconstitutions”, China's publishing industries need to find correctly the paths and patterns in “converged development”,the next generation publishing will base on “humanity”、“sharing” and “community”. Key Words:China's Publishing,Converged Development,Media Convergence,Paths,Patterns,Trends(AI翻译)
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