收藏 纠错 引文

中国城市营销发展报告(2009—2010)

China City Marketing Development Report (2009—2010)

ISBN:978-7-5004-8035-8

出版日期:2009-10

页数:376

字数:564.0千字

丛书名:《中国社科智库系列》

点击量:5146次

中图法分类:
出版单位:
关键词:
专题:
基金信息: 中国社会科学院财贸所重点课题;中国市场营销研究中心(MRCC)重点课题;中国社会科学院科研局出版资助 展开
折扣价:¥52.8 [6折] 原价:¥88.0 立即购买电子书

图书简介

This is the first city marketing research report in China.While China city marketing development history has been reviewed as the qualitative observation,City Marketing Index(CMI)has been formulated as a quantitative analysis tool in the report which includes 5 sub-indicators,such as city brand strengths,city marketing constructions,city marketing communications,digital city marketing and city marketing outcomes and so on,and all these indicators are supported by more than 100 data items.Based on the CMI model,we tested and ranked 100 cities in China-mainland.

Based on theoretical and empirical framework,we researched four main areas of city marketing,i.e.,city branding,marketing city as a tourism destination,marketing city as an investable location and marketing city for its livable quality etc.,not only leading theories,but also best practices.

The report focus on several hot topics of city marketing,such as sustainable development,cultural creative industries,2010 Shanghai Expo and crisis management in city marketing,etc.Furthermore,City marketing governance has been discussed as the theme of the report to resolve the bottleneck problem of city marketing management.

China City Marketing Development Report will be a serial publication biennially to promote researches and practices of strategic city marketing development in China.

展开

作者简介

展开

图书目录

本书视频 参考文献 本书图表

相关推荐

相关词

阅读
请支付
×
提示:您即将购买的内容资源仅支持在线阅读,不支持下载!

当前账户可用余额

余额不足,请先充值或选择其他支付方式

请选择感兴趣的分类
选好了,开始浏览
×
推荐购买
×
手机注册 邮箱注册

已有账号,返回登录

×
账号登录 一键登录

没有账号,快速注册

×
手机找回 邮箱找回

返回登录

引文

×
GB/T 7714-2015 格式引文
刘彦平,许峰,钱明辉,李妍嫣.中国城市营销发展报告(2009—2010)[M].北京:中国社会科学出版社,2009
复制
MLA 格式引文
刘彦平,许峰,钱明辉,李妍嫣.中国城市营销发展报告(2009—2010).北京,中国社会科学出版社:2009E-book.
复制
APA 格式引文
刘彦平,许峰,钱明辉和李妍嫣(2009).中国城市营销发展报告(2009—2010).北京:中国社会科学出版社
复制
×
错误反馈