该书综合运用舆情理论、传播学、心理学、社会学、管理学等学科理论，在分析2015 年我国食品行业主要食品安全网络舆情事件基本特征与发展趋势的基础上，以2016 年2—3 月的大规模问卷调查为主要依据，主要运用不同的理论方法，从不同的视角研究食品安全网络舆情的传播机理与引导及监管机制, 分析网民对食品安全的关注、网民在食品安全网络舆情中的非理性行为以及网民对网购食品的可靠性与安全性的认知与评价。在此基础上，对食品安全网络舆情的演化机理、媒体对舆情传播的影响、政府食品安全网络舆情监管的引导与决策机制等理论问题进行深入探讨。

This book comprehensively uses the theories of public opinion, communication, psychology, sociology, management, etc., and mainly adopts different theoretical methods to study the communication mechanism, guidance and supervision mechanism of food safety network public opinion from different perspectives, analyze the attention of netizens on food safety, irrational behavior of netizens in food safety network public opinion and cognition and evaluation of netizens on the reliability and safety of online shopping of food based on the analysis of basic characteristics and development trends of major food safety network public opinion events in China’s food industry in 2015 and the large-scale questionnaire survey from February to March 2016. On this basis, this book explores in depth the theoretical problems such as the evolutionary mechanism of food safety network public opinion, the influence of media on public opinion communication, and the guidance and decision-making mechanism of government food safety network public opinion supervision.