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中国地理标志农产品品牌建设研究

ISBN:978-7-5203-3756-4

出版日期:2018-11

页数:257

字数:235.0千字

点击量:6279次

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基金信息: 国家社科基金一般项目“城市生产要素下乡带动乡村振兴的实现机制与模式研究”(18BJY115)资助 展开
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该书针对中国地理标志保护制度比较混乱,地理标志注册标准较低,注册数量过多过滥,严重降低地理标志质量控制能力,造成地理标志农产品品牌建设效果较差,竞争力不足等问题进行研究。认为中国应尽快完善地理标志保护制度,制定专门的地理标志保护法并赋予其优先权,设立专门的地理标志保护部门统一管理权,以提高地理标志保护效率。在加强地理标志保护的同时,中国更应积极地进行地理标志农产品品牌建设,不断拓展地理标志农产品品牌建设的内容,也应进一步提升地理标志农产品品牌竞争力,通过品质独特性指标和地理标志农产品品牌综合价值评价体系对过多过滥的地理标志农产品品牌进行两次筛选,然后以理想参照系为参照,对剩余地理标志农产品品牌竞争力现状进行评估,找出这些地理标志农产品品牌建设存在的主要问题,对症下药地提升它们的品牌竞争力。中国还应针对不同区域地理标志农产品比较优势因地制宜地采取合理的品牌开发战略,选择优势品牌进行重点开发,等 。

This book conducts research on the chaotic protection system of geographical indications in China, the low registration standards of geographical indications, the excessive number of registrations, the serious reduction of the quality control capacity of geographical indications, the poor brand building effect of geographical indications of agricultural products, and the lack of competitiveness. It is believed that China should improve the geographical indication protection system as soon as possible, formulate a special geographical indication protection law and give it priority, and set up a special geographical indication protection department to unify the management power, so as to improve the efficiency of geographical indication protection. While strengthening the protection of geographical indications, China should actively carry out the brand building of geographical indication agricultural products, continuously expand the content of geographical indication agricultural product brand building, and further enhance the competitiveness of geographical indication agricultural product brands, conduct two screenings of excessive and excessive geographical indication agricultural product brands through quality uniqueness indicators and the comprehensive value evaluation system of geographical indication agricultural product brands, and then evaluate the current situation of the competitiveness of the remaining geographical indication agricultural product brands with the ideal reference frame as a reference. Identify the main problems in the branding of these GI agricultural products, and improve their brand competitiveness in a targeted manner. China should also adopt a reasonable brand development strategy in view of the comparative advantages of geographical indications and agricultural products in different regions, adapt measures to local conditions, and select advantageous brands for key development.(AI翻译)

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引文

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GB/T 7714-2015 格式引文
王文龙.中国地理标志农产品品牌建设研究[M].北京:中国社会科学出版社,2018
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MLA 格式引文
王文龙.中国地理标志农产品品牌建设研究.北京,中国社会科学出版社:2018E-book.
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APA 格式引文
王文龙(2018).中国地理标志农产品品牌建设研究.北京:中国社会科学出版社
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