本书从研究全球文化软实力格局起步，调研美国、俄罗斯、德国、日本、印度五国民众对我国文化软实力态度的现状入手，探讨中外跨文化传播学的基础理论，把理论研究结果应用于我国对外传播文化软实力的典型传播渠道的研究，对提高我国对外传播文化软实力提供对策和战略建议。

Starting from the study of the global cultural soft power pattern, this book starts from the investigation of the current situation of the attitude of the people of the United States, Russia, Germany, Japan and India towards China's cultural soft power, discusses the basic theories of cross-cultural communication between China and foreign countries, applies the theoretical research results to the research of typical communication channels of China's external communication cultural soft power, and provides countermeasures and strategic suggestions for improving China's foreign communication cultural soft power.（AI翻译）