本书对我国新闻网站对外传播实践和效果进行5年（2009-2014）历时性研究，采用内容分析等多重方法。新媒体跨文化传播更多地强调基于新媒体平台的文化间交流与互动，为此，本书跟踪、分析和反思中国新闻网站、海外新闻网站（美英法等）间的传播互动和建构过程，进行跨文化语境下的中外比较。全书以新媒体与跨文化传播的理论脉络为基础，通过对新技术环境下中国新闻网站的国际传播及其国际影响力的全景式分析，提出新媒体内容建设与网络表达创新、对外传播全球倾听模式等理念与方法。本书的探索性发现具有一定的补白意义。

This book conducts a five-year (2009-2014) diachronic study on the external communication practice and effect of China's news websites, and adopts multiple methods such as content analysis. To this end, this book tracks, analyzes and reflects on the communication interaction and construction process between Chinese news websites and overseas news websites (the United States, Britain, France, etc.), and compares China and foreign countries in a cross-cultural context. Based on the theoretical context of new media and cross-cultural communication, the book puts forward concepts and methods such as new media content construction and network expression innovation, and global listening mode of external communication through a panoramic analysis of the international communication and international influence of Chinese news websites in the new technology environment. The exploratory findings of this book have a certain filler significance.（AI翻译）