全球价值链重构与跨国公司的战略分化

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全球价值链重构与跨国公司的战略分化

Reconstruction of Global Value Chain and Strategic Differentiation of Multinational Corporations

ISBN：978-7-5203-9297-6

出版日期：2022-07

页数：257

字数：247.0千字

点击量：4509次

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中国社会科学出版社

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本书为中国社会科学院登峰战略企业管理优势学科建设项目的一项研究成果。本书认为，在当今世界百年未有之大变局下，跨国公司作为全球市场上最有活力的企业主体，他们正在积极实施战略调整和寻求在未来竞争中致胜的突破点。研究发现，七家跨国公司不论它们在产业特征上有何差异，都有三个方面的战略共同点：一是高度重视确保自身对全球产业链供应链价值链的掌控，这有助于提高跨国公司应对市场风险与不确定性的能力；二是高度重视前沿技术创新活动，紧密关注技术因素对产业发展前景的方向性影响；三是高度重视数字化转型，给企业组织方式和业务形态带来的新变革。

This book affirms that under the circumstances of the unprecedented changes in the world in a century, transnational corporations, as the most dynamic enterprises on the global market, are actively implementing strategic adjustments and seeking breakthroughs in future competition. The study found that, regardless of their differences in industrial characteristics, the seven transnational corporations have three strategic commonalities: first, they attach great importance to ensuring their own control over the supply chain and value chain of the global industrial chain, which helps to improve the ability of transnational corporations to deal with market risks and uncertainties. Second, they attach great importance to activities of cutting-edge technological innovation and they pay close attention to the directional impact of technological factors on prospects for industrial development; the third is to attach great importance to digital transformation, which brings new changes to enterprise organization and business form.

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